Our Origin

We got tired of "Eco-Friendly."
So we built "Verified."

Yovu wasn't born in a boardroom. It was born on a dock in the Baltic Sea, looking at a brochure that promised "sustainable nature tours" while watching plastic bottles float by.

The Greenwashing Problem

We realized that for most travelers, "Sustainable Travel" is a guessing game. Is that eco-lodge actually green, or do they just not wash the towels? Does that "local tour" actually support the community, or is it owned by a foreign conglomerate?

We decided to stop guessing. We built Yovu to be the filter we always wanted: a marketplace where impact is audited, not just advertised.

4 Connected Capitals
12 Points of Verification
100% Carbon Transparency

The Team

Locally led from Tallinn & Helsinki.

Syed Abbas

Founder & CEO

Bringing digital innovation to the Baltic heritage.

The Yovu Network

Local Auditor Tallinn

Our scouts on the ground in 4+ countries.